Country specified in your TLD plays role.Yandex gives preference to the sites with local IP addresses of the servers.Many Russian SEOs tend to adhere to the strategy of creating multiple local subdomains, as duplicate content is not an issue on Yandex, whereas, as we know, it’s strongly discouraged on Google. Whether your site has the name of your location in the domain name.Whether your site is cited in Yandex’s directory and on the map.How users from different locations react to your content i.e.This means that your site can rank differently depending on the location of the searcher. Google, on the other hand, places more value on the popularity of the source. So, basically, if you are based in Siberia and your query doesn’t have a location word in it, then the most relevant local results will appear.

On Yandex, local search plays a much bigger role than it does on Google. One of the main ranking factors on Yandex is regionality. With that being said, quite significant differences exist between the algorithms of each search engine: If a website does not have serious technical issues, has useful content, is properly optimised, and has a naturally growing portfolio of backlinks, it usually ranks well on both Yandex and Google. While most of the fundamental principles of promoting sites on Google also apply to Yandex, there are some key differences that you need to be aware of if your target audience is based in Russia and you plan on mastering Yandex SEO. While Google is the dominant search engine across the world, Yandex is by far the largest search engine in Russia with more than 57% of Russians relying on it as their main search engine and it's currently ranked as #1 Internet company in the country. Have you ever heard of 'Yandex'? If you have then you may have already dealt or plan on dealing with the Russian internet market.

Yandex browser vs google chrome